Marketing to the right people is crucial to success. Marketing to the wrong people is wasteful.
What percentage of people who see your ad;
Connecting to customers, seeing eye to eye, empathizing with their struggles, building respect is typically achieved through handshakes, conversations, tears, and laughter. This is a 1 to 1 process that can take decades. However, thoughtful content marketing (storytelling and teaching) can accelerate this process dramatically.